Who I am

Hello, I’m Lam – a UI/UX Designer with over 5 years of experience crafting digital experiences for industries such as NFTs, Blockchain, Education, Finance, and E-commerce. Currently, I’m a UI/UX Designer at FPT Software, and I channel my passion for design into teaching Figma and UI Design at Keyframe.

What I do

Guided by the motto “Design for Impact,” I focus on seamlessly blending aesthetics, user experience, and business objectives to build highly functional digital products. My approach bridges theory with practice—whether through client projects or educational initiatives like my Keyframe workshops. I’m passionate about sharing actionable insights, from optimizing design systems in Figma to solving real-world UI challenges, ensuring every solution is both innovative and user-centric.